Lloyd Irvin Web Success Secret #7: Make your subscribers an irresistible offer

The seventh Lloyd Irvin secret to web marketing success is making people an irresistible offer after they join your list.

At the beginning of the relationship, your priority is to demonstrate your expertise and build trust. You should not sell, sell, sell right from the start.

It’s just the same as you wouldn’t normally suggest marriage the first time you meet someone you like.

People will soon unsubscribe from your email list if they feel you are in their face the whole time.

Having said all that, the purpose of creating your email list is to grow your business and make sales.

Too many people make the mistake of being hesitant about making offers and asking people for money.

Your subscribers have joined your list because they are interested in how you can help them so they want to know what you have to offer.

The emails you send out need to include opportunities for them to do business with you.

That means one of the cornerstones of your business success is what you offer people.

The exact offer will depend on your product or service. It may start with an invitation to make a small initial purchase or to take part in a teleseminar or webinar.

Over time your offers should include higher value options such as live events or coaching programs.

Your job is to make your offers so irresistible that people feel they would be a fool not to take advantage of them. Then you need to make your offer very specific and tell people what to do to take advantage of it.

You should always be developing new and better offers to increase your own profitability and to provide more help to your customers.

For details of all ten secrets, check out the 10 Lloyd Irvin Secrets of Web Marketing Success >